Tuesday, January 08, 2008

Fox Business Channel

A lot has been written about the fact that the new Fox business channel is averaged approximately 6,300 viewers per day, which represents approximately 1/30th of the audience that its chief rival, CNBC garners.

I wonder how much this can be attributed to the thought that some portion of the respective audiences for Fox offerings (likely a key target segment for Fox Business Channel) is comfortable with the FoxNewsification of their News but not the FoxNewsification of their business information. I mean when you get down to it, the markets work well with good information -- truthful information, delivered in a timely and concise fashion. But that is not Fox News's stock in trade. So when you package fiction, opinion and supposition wrapped with a right-wing agenda, it runs at cross purposes with the fundamental information needs of your typical business executive.

1 comment:

Anonymous said...

Hello
What's the Greenhill's Journal phone number?
Thanks