I guess I look at Bob Lutz's commentary (Lutz is the Vice Chair, responsible for New Product Development at GM) about global warming being a "crock of sh*t" and seem resigned to the fact that the U.S. Auto Industry will continue to trail the rest of the world in product development in line with customer expectations.
From a business standpoint, he has a responsibility to know his market, stay ahead of it, and where necessary, evangelize about his products to align with his most compelling market segments. Perhaps Bob wants to continue to appear to the "global warming is a crock o' sh*t" segment of the market -- and that's fine, if Bob is truly interested in pursuing a (by nearly all accounts) shrinking segment of the market. I know, given what he believes, I'm going to think twice about purchasing an alternative fuel vehicle from GM, quite simply because I'm not sure it's leadership is committed to supporting it long term.
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