New GOP Branding

From the American Prospect (sub required)

THE QUESTION:
The Republicans have embarked on a "GOP rebranding" project. Any suggestions?

"Rich people and angry people coming together" -- David Halperin, former speechwriter for Bill Clinton and Howard Dean

"GOP: Gay. Out. Proud." -- Rick Perlstein, senior fellow at the Campaign for America's Future; blogger, The Big Con

"20 percent less corrupt than last year" -- Michael Gehrke, Research Director, the Democratic National Committee